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Arash and Kelly believe that being part of our global culture means finding and working with like minded people to create an expansive, positive, expressive and peaceful environment for life.

To fulfil this vision the studio spends its time designing products and experiences to help to connect our global tribal cultures by drawing on two key principles they have a passion for.

Principle 1 : Freedom for all positive action to thrive.

Principle 2 : Create a sense of trust and unity between eachother using our industrial design know-how in a collaborative spirit.

So how does the studio realise this mission?

The studio - established in 2004 - attracts designers, artists and students from art + design institutions worldwide creating a fresh, exciting and infectious buzz.

Arash and Kelly both have MA's in Industrial Design from the Royal College of Art

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