

Arash and Kelly believe that being part of our global culture means finding and working with like minded people to create a positive, peaceful, progressive, expansive and expressive environment for life.
To fulfil this vision the studio spends its time designing products and experiences to help to re-connect our global culture by drawing on two key principles they have a passion for.
Principle 1 : Freedom for all positive action to thrive and grow.
Principle 2 : Create a sense of trust and unity between eachother using industrial design know-how.
So how does the studio realise its mission?
The studio - established in 2004 - attracts designers, artists and students from art + design institutions worldwide creating a fresh, exciting and infectious buzz.
Arash and Kelly both have MA's in Industrial Design from the Royal College of Art.
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